Marketing Built on What People Buy
Verastance™ turns verified purchases, the strongest marketing signal, into incremental growth through Programmatic Direct Mail and Performance CTV.
Trusted by
Solutions
Turn Purchases Into Outcomes
By connecting verified purchase behavior across a growing collective of leading brands and nearly all U.S. households, Verastance™ gives you a view of customers no one else can offer. Find who'll buy next, drive incremental growth, and prove what your media delivers.
Acquire. Retarget. Grow.
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Acquire Net-New Customers
Find your most valuable prospects and use verified purchase behavior to drive incremental first purchases.
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Retarget Customers and Prospects
Reconnect with high-intent audiences to turn their interest into the next purchase.
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Grow Customer Lifetime Value
Re-engage existing customers with greater precision to increase retention and repeat purchases.
Invest With Conviction
Verastance™ connects purchase data, precise targeting, and closed-loop measurement, so you can see exactly what your marketing produced and make your next investment with confidence.
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Reach People AI Can't Filter
As AI answers more of consumers' questions, CTV and direct mail still reach people directly: in the living room and the mailbox.
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Target With Precision
An 80%+ match rate connects verified purchases to real households, so every impression and mail piece reaches the right people.
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See How Customers Buy
People don't shop in a silo. We see purchases across leading brands in different industries.
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Create the Next Purchase
Focus spend on customers who are ready to buy next, not the ones who were buying anyway.
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Prove Incremental Growth
Closed-loop measurement connects every exposure to real purchases and isolates the sales you caused. iROAS gives you the number that defends your budget.
Built on Purchases, Not Assumptions
Your competitive edge starts with data. Verastance’s proprietary graph turns first-party purchase data from hundreds of leading brands into incremental revenue – with identity resolution, targeting precision, and closed-loop measurement grounded in actual purchase behavior.
84%
of brands beat their KPIs by 4x, on average
10.5x
average iROAS for retention and acquisition
$1.1B
incremental revenue driven in 2025
Prove Your
Marketing Impact
Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.