Acquire Higher-Value
Customers
Find net-new prospects who shop like your best customers, then reach them when and where they’re most likely to convert.
Solutions
Find the Prospects Worth Pursuing
Acquisition keeps getting more expensive, and marketers are under increasing pressure to prove every dollar is working. We use verified purchase behavior—the strongest predictor of who will buy—to identify prospects with the greatest potential to become valuable customers, then activate those audiences through Programmatic Direct Mail and Performance CTV.
Make Acquisition More Precise, Efficient, and Measurable
We combine your first-party data with purchase signals from a growing collective of leading brands to identify the shopping behaviors your highest-value customers share and build prospecting audiences around what they actually buy. No demographic guesswork.
Prospecting audiences can lose effectiveness as shoppers' needs and behavior change. We continuously rescore your lookalike audiences daily against real-time purchase behavior, helping you keep budget focused on the prospects with the strongest potential to convert.
Prioritize your prospect lists by conversion potential so you can reach the people most likely to become customers. Activate targeted offers across email subscribers, even when you don’t have a mailing address.
Know exactly which sales were influenced by your marketing and which would have happened anyway, with built-in control groups on every campaign. A dedicated team handles setup, strategy, and reporting throughout, so you can confidently prove incremental impact without the headache of managing it all in-house.
Testimonials
“Verastance has been a game-changer in helping us retarget high-intent site visitors we can’t reach through other channels. We’ve seen record-breaking ROAS and conversion rates.”
Michelle Evans
Marketing Consultant, Jewelry Television (JTV)
“Verastance consistently hits our new customer acquisition goals, driving a significant number of incremental purchases over the control group.”
Alex Tshering
SVP Marketing, FIGS
“Verastance has the efficiency, performance, and always-on characteristics of a lookalike campaign run in a digital channel, with the additional benefit of working seamlessly in direct mail. With lift measurement on every program, Verastance has instilled confidence that we’re exceeding our 10x ROAS benchmark for prospecting.”
Allie Wooster
Channel Manager, Programmatic and Affiliates, BBQGuys
Ready to Acquire Customers More Efficiently?
Discover how Verastance™ can help you find higher-value prospects, convert more of your website traffic, and measure the incremental impact of your acquisition strategy.
Prove Your
Marketing Impact
Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.